Brew & Bloom2025
Social media strategy
Relaunching a neighbourhood café on Instagram
A three-month content plan, a new visual line and weekly Reels turned a quiet account into the café's best salesperson.
+142%
followers in three months
Open to internships and new projects
A profile…
Lucie Aubin
- Communication student, first year of a Master's degree
- Hands-on experience in marketing and event management
- Creative, proactive and full of ideas
01About me
I'm a communication student in the first year of my Master's, with hands-on experience in marketing and events. I love taking a brief from a blank page to a launch people talk about, then measuring what really worked. Creative, organised and always ready to pitch the next idea.
12+
events co-organised
4
brands I've created content for
210k
organic views generated
02Selected work
Projects I'm proud of
04 case studies
Read the case study
The Comm Club2026
Event management
Bringing 300 students and 40 alumni together
I co-organised a networking afternoon between students and alumni, from the speaker line-up to the registration campaign.
312
student registrations
Rewear Club2025
Launch campaign
Launching a second-hand pop-up store for Gen Z
A launch plan mixing micro-influencers, TikTok and a waiting list to bring a circular-fashion pop-up to life.
214
students surveyed
Lumen Skincare2026
Content creation
Creating launch content for a skincare brand
During my internship, I produced social content for a new serum launch, from shooting days to weekly performance reports.
210k
organic views on launch content
03Experience
Learning by doing
2026 – now
Master's degree in Communication
Education
First year, with a focus on brand strategy, digital marketing and event management.
Apr – Jul 2026
Marketing & communication intern
Lumen SkincareInternship
Social content for a product launch, shooting days, community management and weekly performance reports.
2025 – 2026
Head of communication
The Comm ClubStudent association
Led a team of five on social media, posters and event campaigns, including the first alumni networking day.
Spring 2025
Freelance social media manager
Brew & BloomFreelance
A three-month Instagram relaunch: content plan, visual templates, Reels and weekly reporting.
2024 – now
Event host and coordinator
Trade fairs and corporate eventsPart-time job
Welcoming guests, running stands and supporting event teams at trade fairs, product launches and seminars.
04Skills
What I bring to a team
05Contact
Let's create something people remember
An internship, a work-study placement, an event to launch or simply a coffee to swap ideas: drop me a message and I'll get back to you quickly.