Creating launch content for a skincare brand
During my internship, I produced social content for a new serum launch, from shooting days to weekly performance reports.
- Brand
- Lumen Skincare
- Context
- Marketing internship
- Year
- 2026
- Focus
- Content creation
01The brief
The marketing team needed a steady flow of content for the launch of a new serum on Instagram and TikTok, while keeping the brand's calm, science-based tone of voice.
02What I did
Over a three-month internship, I worked alongside the brand manager on every step of the launch.
- Production: preparation of two shooting days, from the shot list to the props.
- Formats: "ingredient explained" carousels, routine Reels and user-generated content.
- Community: daily moderation and answers to product questions in comments and messages.
- Reporting: a weekly dashboard on reach, saves and clicks through to the online shop.
The "ingredient explained" series performed so well that it became a permanent part of the brand's content plan.
03Results
210k
organic views on launch content
+18%
clicks to the online shop
45
pieces of content produced
Skills used
- Content creation
- TikTok
- Community management
- Reporting
